Did you see Gordon Ramsay last night? I've never watched his show before but he was at a restaurant called Sebastian's, which is right by our house so we watched. Eric, who has lived and worked in the area for many years, always said what a terrible reputation it has, nobody he knows ever goes there, and that it always looks empty.
But it was still stunning to see just how bad it is. The guy not only can't cook but he has no interest in cooking. He just likes calling himself a cook and heating up frozen food. Who wants to go to a restaurant to eat frozen food? All he is interested in is his restaurant's "concept," which he thinks is marketable. Apparently the concept is "bad food." I guess he thinks bad food is somehow a unique idea. Has he been to Applebee's?
And a big, confusing menu is not a new concept, either. Jerry's Famous Deli has been doing it for years but they must have realized this because they recently renovated the menu so that it is easier to read (it's organized more like a Cheesecake Factory menu now.)
Anyway, Gordon changed things around and made it so people might actually want to eat there and I was thinking I might give it a try. They were making fresh pizza dough and roasting chickens in a wood-fire oven and the food looked pretty good. But by the end of the program, and from what I've read on the Internet, it looks like Sebastian went back to his old menu of terrible food. Everyone who works at the restaurant really wants to make good food except for the owner. It's really sad.
[Update: OK, so according to Sebastian's website, it looks like he has revised his menu. It looks like maybe it's a combination of his old menu and the one Gordon Ramsay recommended for him. Now the question is whether he is using fresh ingredients. If I knew I weren't getting pre-packaged food I think I would give the place a try.]